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如何了解外贸同行

时间:2015-07-14 15:35来源:未知 作者:最模板 点击:
外贸行业中主要有三个主体:自己、客户及竞争对手。所以要想做好外贸生意,必须得对上述三者都要有充分的认识,所谓知己知彼百战不殆!那么我们有哪些方法可以了解同行呢,阿连

外贸行业中主要有三个主体:自己、客户及竞争对手。所以要想做好外贸生意,必须得对上述三者都要有充分的认识,所谓知己知彼百战不殆!那么我们有哪些方法可以了解同行呢,阿连来支招。

There are three main characters in foreign trade: yourself, customers and competitors. So if you want to do foreign trade well, you have to know the three main characters mentioned above well, that’s knowing the enemy and yourself then you can fight with no danger! Then what methods should we have to get to know our peer? Let me tell you.

1登陆对方的网站 Log in their websites

 

登陆网站后浏览对方的产品,使用的图片,使用的描述,尤其是描述中透露的关键信息,例如特色,卖点,很多人说不知道自己的产品有哪些卖点,其实可以从竞争对手网站上找卖点。注意,最重要的是根据竞争对手网站上没有的信息,关键点来做重点的宣传。

After logging in, search competitors’ products, pictures, description, especially key information indicated in it, such as characteristic, selling points. Many people said they did not know the selling point of their product, it can be got from competitors’ website. Notice, the most important thing is to stress promotion on the information that your competitors do not have.

 

一句秘诀:人无我有,人有我精!

Secret: I have what others do not have while they have, I am good at it!

2搜索对手信息 Search their information

 

用公司的名称去google上搜索,看对手做的各种宣传,如果是免费的b2b,我们也要去注册。如果是收费宣传,要看他们的年限,如果连续两年三年,说明这个网站还是有效果的,当我们做收费宣传的时候可以做个参考。

 

 

Search on Google with company’s name to know every kind of competitors’ advertisements, registering if it is a free b2b. If it is not for free, we need to know its valid period. If the website valid in 2 ~3 years, it means the website works, and we can take it as reference when we do it.

 

更主要的是,可以偷窥到竞争对手宣传所用的关键词,拿来主义!

More importantly, we learn key words used by peer, just take it!

3特殊手段 Special means

用客户或者采购商的身份去刁难你的同行,这样你可以拿到很多信息,你可以学习到你的同行都是如何解释价格高,如何提供最理想的付款方式,同时你还能收到同行的跟踪信,这些都是你学习的好材料!

Being a customer or buyer to get your peer in trouble so that you can get more information. You can learn how they explain the high price, how to offer the best item of payment, and meanwhile you can get their following up mail, which are all your pretty material for learning.

4友好交流获取一些信息

Get information by communication

行业内部交流必不可少,当然不能全信,否则你会掉入圈套。因为跟同行聊天,虽然十句话有九句是假的,但是总有一句是真的。

Business inner communication is necessary, but you will get trap if you believe it all. Talking with peer, even nine tenths sentences might be fake, there is one that is true.

当然,你还可以收集同行样本,名片,分析其宣传等等。总之,阿连认为摸清敌人的底细就会有打胜仗的机会!

Of course, you can collect peer’s sample, business card, analyzing their advertisements and so on. Anyway, I think I get the chance to win if I know my enemy well!

(责任编辑:最模板)
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